| Latino Market |
The Hispanic Mobile User
The Latino Market in the US is the 8th larger economy and the second largest Spanish speaking country in the world. Latinos embrace mobile internet and communications passionately over indexing the general market in several categories. For example:
• 70 percent of Hispanics in the U.S., regardless of age, use text messaging regularly (1)
• Younger Hispanics in the U.S. have embraced mobile communications, with marketers reporting that nearly 71 percent of English-speaking Hispanics are “engaged” in consuming mobile content (2)
• Hispanics spent 35% more per month on data services than the average user, according to the study (3)
• Mobile Marketing Association reveals that the 26 million U.S. Hispanic cell phone owners use their phones more frequently, and use more features of their phones, than their general market counterparts. (4)
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1 Experian Simmon Research 2007
2 FTC
3 Yankee Group 2007
4 Mobile Marketing Association |
